In my time at Visual Reality (2015 – 2017) I worked on a project to redesign those federation websites. Not only a redesign was needed but also technically those websites had to be improved. After some research we had clear what aspects we really had to focus on. First of all the website had to be responsive, because users would like to use the website to view their results at their club on their phones. Also filling in forms to enter/join tournaments had to be able everywhere. As a second it was needed to do more ‘push information’ instead of ‘pull information’, so we made the website more personal for users. This means they got their own personal homepage where they could find all tournaments and leagues they are currently active in. Also some quick links to pages what they marked as favorite. As a last thing we really wanted the website to get a fresh look, better navigation and break down some statistic on pages so they would be easier to understand.
I worked on concepting, prototyping, UX & UI design and even gave Toernooi.nl a new Brand Identity.